Beauty , Inc. (Parvathy’s Review)

Beauty, Inc.
Title: Beauty, Inc.(The Pennymaker Tales #3)
Author: Tara Lain
Publisher: Dreamspinner Press
Release Date: June 8,2016
Genre(s): Contemporary
Page Count: 198
Reviewed by: Parvathy
Heat Level: 3 flames out of 5
Rating: 3.8 stars out of 5

A Pennymaker Tale

Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby:” the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father, who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc., the largest American cosmetics company—a man infamous for his scarred ugliness.

Belle finds himself uprooted from his home, living in a wildly crazy apartment in New York owned by Mr. Pennymaker, and completely unprepared for his mad attraction to the charismatic Strong. Feeling like a traitor, Belle fights his passion, only to see more and more of the goodness and humility hidden by Strong’s ugly face. But when Belle’s family starts manipulating his life again, the odds turn against happiness for beautiful Belle and his beloved beast.

Beauty, Inc. is the modern re-telling of the ever favorite fairy tale – Beauty and the Beast. The beauty is the chemist Dr.Robert and the beast is the CEO Magnus Strong. Even though this book is a re-telling of the classic fairy-tale it is different in it’s own aspects.

Robert and Magnus are very likeable characters. Robert who is forced to work for Magnus due to a wager is resentful of the circumstance he is in. His initial reluctance to warm up to Magnus is portrayed realistically and is what is expected out of him. Magnus is a softie deep inside and is not the typical beast. He feels that his scar makes him unattractive to others and no one will be able to look beyond them to see what kind of person he is. I liked the way their attraction and their eventual relation was built, but at some places I did feel that maybe the story moved a little too soon. At certain points I also felt that the chemistry and the connection between Magnus and Robert was not evident as it should have been. But in spite of all that I did enjoy the book. I also liked all the secondary characters too. They really added to the book and at times I felt that they were more likeable than the main characters.

Beauty, Inc is an enjoyable re-telling of the classic Beauty and the Beast. If you love the fairly tale and would love to read an M/M re-telling of the same, do read this book.

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Galley copy of provided by in exchange of an honest review.


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